About Black Dog Marcom
Black Dog Marcom was initially launched to help in-house marketing teams who are short-handed get their initiatives over the finish line and move their campaigns. We came from a corporate environment where we experienced first hand the challenges of being on small, stretched teams.
Today, we are a full-service global marketing and communications management agency specializing in storytelling. We help companies of all sizes develop, refine, and elevate their brand and product story while connecting them to their target market. We do this by delivering high-value content experiences that grow pipeline and get business results with impact.
Our Team
Marketing Programs
Storytelling Seminars
Marketing Programs
We are experienced project managers, content marketers, social media managers, event managers, sales enablement specialists, graphic designers, copywriters, and product marketers. From buyer’s journey mapping to collateral building to social media engagement, we promote you in such a compelling way that your customers would be foolish not to buy from you.
Comms Services
Storytelling Seminars
Marketing Programs
Your brand is your business card and we want you to look marvelous. We are experienced in reputation management, brand strategy, pitching, and developing your thought leadership platform. From building media relations to developing full crisis protocol, we will engage your loyal customer base and brand evangelists.
Storytelling Seminars
Storytelling Seminars
Storytelling Seminars
Every day, corporations choose what type of marketing content they will create. It can be information-laden pieces packed with key messages - or it can be a story. Through our seminars, we teach you and your team how to communicate your brand story or value proposition and connect to your customers with authority.
Meet Our Partners
Our Journey
In 2007, Liana Henry, Principal of Black Dog Marcom, decided her calling was to become a journalist when she worked as a local weekly news freelancer, telling the stories of a town she loved. After seeing the regionalization of local news and the frustration it caused readers, she launched The Billerica Green news magazine with a large team of writers, designers, and columnists. This laser-local monthly publication was focused ONLY on everything about Billerica, Massachusetts, mailed to every mailbox, every month. It was widely accepted and successful, supported by advertising.
After the stark decline of print publications in 2009 and her success in raising ad capital, Liana saw that the promo packages of ads paired with copy that she offered her publication clients were boosting their marketing efforts. When the magazine was no longer viable as a free model paper, Liana launched the TBG Powermarketing Consultancy to move initiatives and grow businesses through marcom management.
Over the next decade, she learned corporate marketing and communications best practices, working with and for great organizations in enterprise software, education, healthcare, hospitality, food & beverage, finance, insurance, supply chain, manufacturing, media & advertising, retail, and health & fitness. The one thing that Liana saw, again and again, was middle management's great visions and plans for promoting products and services, but never having enough hands to do the work. This would cause time-sensitive campaigns to go by the wayside, creating missed opportunities and frustrated C-suites who then lacked trust and confidence in marketing as a whole.
Liana set out to change this. In 2023, Black Dog Marcom was born to be an outsourced marketing option - either for stretched teams needing content NOW or for companies with no in-house marketing abilities. The results? Cost savings, time savings, amplified messaging, and simplified programming for our clients with an undeniable brand look and feel.
What Others Have to Say
Sr. Digital Marketing Specialist, Kepware
PTC PLM (Windchill) Product Storytelling Seminar Attendee
Convergence Data: PTC/USER Global Summit 2024 Sponsor
“I LOVE this [brochure] design. It is exactly as I had envisioned.”
Convergence Data: PTC/USER Global Summit 2024 Sponsor
PTC PLM (Windchill) Product Storytelling Seminar Attendee
Convergence Data: PTC/USER Global Summit 2024 Sponsor
“Fantastic event! Lots of great insights and conversations. We can't wait until the next one!”
EAC : PTC/USER Global Summit 2024 Sponsor
PTC PLM (Windchill) Product Storytelling Seminar Attendee
PTC PLM (Windchill) Product Storytelling Seminar Attendee
“You’re doing an awesome job, Liana. Thanks for helping modernize the PTC/USER Group marketing.”
PTC PLM (Windchill) Product Storytelling Seminar Attendee
PTC PLM (Windchill) Product Storytelling Seminar Attendee
PTC PLM (Windchill) Product Storytelling Seminar Attendee
“Powerful - to add new ways to deliver our vision and better connect with customers. Liana knows the material and creates connections that drive open dialogue in a fun, learning environment.”
