Communications Services
Comms Plans & Project Management
- We define your message and goals, analyze your audience, and explore your outlets.
- We'll deliver a strategic communications plan tailored to you with clear storytelling goals.
- We outline objectives, tactics, timelines, and expected costs.
- Either DIY and implement or hire us to execute your comms projects.
Internal & External Comms
- We develop internal comms content with compelling personnel meeting copy, storytelling in corporate news bulletins/alerts, and employee culture blogs.
- For external comms, we'll craft press conference talking points that weave in the brand story, annual reports with creative data storytelling, or targeted customer email copy.
Analyst Relations Programs
- Our analyst relations program drives influence. It supports your sales with curated content.
- We expand your value proposition by representing the voice of the customer from current research data.
- We’ll connect you to an analyst firm to schedule briefings, conduct customer reference interviews, and develop comprehensive reports for your prospects and customers.
Executive Communications
- Our executive storytelling takes an invisible C-Suite and places the CEO out in front.
- Internally, we craft email copy, compelling coffee chats, or town hall talking points.
- Externally, we develop thought leadership pieces (to the C-Suite’s voice) or conduct thought leadership workshops.
- We can prep you with public speaking coaching and scripting for media appearances or investor calls.
Email Newsletter Marketing
- We identify your newsletter goals, assist in building your target list, and provide tools for distribution schedules.
- We deliver a holistic newsletter plan outlining format/design tips, content development best practices, and an editorial calendar template.
- DIY and implement yourself or hire us to lead, write, and execute your newsletter campaigns.
Crisis Comms Planning & Protocol
- When facing a threat to business reputation or operations, having a crisis comms plan with protocol ready to launch is key.
- We will discreetly and confidentially step in to develop a crisis communications plan which identifies your key spokespeople /chain of command, and external comms channels.
- We will craft your holding statement and contingency plans.
- DIY and implement yourself or bring us on to manage this process together.
Evangelism & Community Management
- We are skilled in building engaged, loyal communities around products and connecting your brand to evangelists who share the same affinity.
- We do this by designing engagement - through breakroom art or intranet messaging as well as organizing/leading employee events or customer panel webcasts.
- We script your brand story and deliver it - via such tools as live streaming at an industry conference or consistent social media management that elicits engagement.
Media Relations Programs
- The media shapes the public’s opinion and many outlets publish newsworthy stories from both PR practitioners and organizations.
- We are skilled in developing relevant media lists, pitching concise story ideas, crafting/ sending newsworthy press releases, and building relationships with journalists.
- We’ll develop a PR plan for you complete with tactics, editorial calendars, and suggested publications/ outlets for promotion.
- We develop bylines for publication placements as ghostwriters.
- DIY and implement yourself or bring us on to lead your PR program.