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Black Dog Marcom
Black Dog Marcom
  • Home
  • About
  • Our Recent Work
  • Marketing Services
  • Communications Services
  • Storytelling Workshops
  • Downloadables
  • Insights
  • The Starfish Storytellers
  • Leadership Portfolio
  • How We Work
  • Contact Us
  • More
    • Home
    • About
    • Our Recent Work
    • Marketing Services
    • Communications Services
    • Storytelling Workshops
    • Downloadables
    • Insights
    • The Starfish Storytellers
    • Leadership Portfolio
    • How We Work
    • Contact Us
  • Home
  • About
  • Our Recent Work
  • Marketing Services
  • Communications Services
  • Storytelling Workshops
  • Downloadables
  • Insights
  • The Starfish Storytellers
  • Leadership Portfolio
  • How We Work
  • Contact Us

What We Do

Here's how we get it done. We bring storytelling into every marketing solution we create. More examples are available on our portfolio page. We are available for short- and long-term engagements as well as offer value-based single-project pricing.

Learn More

Sales & Marketing Services

Marketing Plans and Project Management

Marketing Plans & Project Management

  • Your marketing plan should describe concrete actions and include tactics you'll use to execute to meet your goals. 
  • We deliver plans woven with your brand story and complete with objectives, tactics, costs, and timelines. 
  • DIY and implement yourself or bring us on to lead and execute your campaigns.


Content Marketing

Content Marketing (w/ Copywriting & Graphic Design)

  • Before any other marketing plans, we develop your content strategy by identifying your audience and how they consume information.
  • We'll generate demand by crafting your story in a compelling way that conveys your value prop and how you are solving their pain points.
  • We produce engaging videos, create blog programs, and develop creative data eBooks, whitepapers, and infographics
  • We draft lead-generating web and email copy.  

Social Media Strategy

Social Media Strategy, Execution & Management

  •  We build successful social media campaigns, starting with a long-term strategy,  and ensure you and we have a clear understanding of your goals.
  • We deliver complete social media plans which include channel management, post copy and monitoring, as well as engagement/ impression measurement - all built on your company story.
  • DIY and implement yourself or bring us on to lead and execute your social media management for you.   



Event Strategy and Management

Event Strategy, Execution & Management

  • Virtual or in-person event marketing is a key promotional strategy that puts your brand squarely in front of your customers and prospects. 
  • We provide comprehensive event plans that include story-rich event promotion blogs/micro-site copy, venue research & RFPs to budget.
  • We identify vendor options & management, provide onsite team training, and comprehensive booth management (so you don't have to).

Sales Enablement

Sales Enablement Design & Training

  •  If you want to lead a customer down the sales funnel, arm your team to close more business by ensuring they are product experts and brand ambassadors.
  • We craft on-brand sales messaging, design your pitch/ deck positioning, and develop your sales playbooks.
  • We conduct sales enablement training and train your team to become effective sales storytellers. 

Marketing Collateral

Marketing Collateral Development & Design

  • Quality collateral is key to any integrated marketing strategy and it educates and engages your target audience. 
  • We create logo designs, print collateral, and digital materials that tell your visual story. 
  • Our marketing collateral includes a variety of forms, brochures, catalogs, branded whitepapers or eBooks, and social ads. 

Podcasting Services

Podcast & Transcripts Marketing

  • Podcasting has become a B2B must-have for your marketing toolkit because it gives voice to your brand story. 
  • We have the tools to either record a podcast onsite at your location or record on our online studio.  We then produce recordings, set you up with social video clips, and either manage your hosting on global channels or advise on how you can DIY. 
  • Each episode transcription is then available to create bylines, blogs, social posts, social ads, and marketing collateral, to promote your brand everywhere.

Product and Release Marketing

Product & Release Marketing

  • We develop release and launch marketing strategy that fits into the bigger picture for your customer by weaving your value proposition into the product story.
  • We build awareness through holistic go-to-market planning, buyer's journey mapping, on-point product messaging and positioning, and release event planning.
  • DIY and implement yourself or bring us on to lead and execute your release for you.   


Can't Do It All Yourself?

Let us help.

We can sit down and go over your marketing plans. Do you have questions about your current plan? What upcoming campaigns need a marketing push? Schedule a discovery meeting and let's get started. 

Book Time With Us

Copyright © 2023 The Black Dog Group - All Rights Reserved.

  • Home
  • About
  • Marketing Services
  • Communications Services
  • Storytelling Workshops
  • Insights
  • The Starfish Storytellers
  • Leadership Portfolio
  • How We Work
  • Contact Us

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